1.Purpose: Why Do You Want to Do This?
Here is where you need to ask yourself, "Why do I need a website?" What do I hope to gain? What is the purpose of my site? Try to focus on your target audience.
Some goods and services do better than others on the Internet. Your website may take off right away, and then again, it may not. Determine your long-term goals. Just because your site does not take off right away, does not mean it is not worthwhile to have. Look around on the web for similar businesses and see how the present themselves.
Now, state your purpose for creating this website. Use one or two sentences to describe this purpose.